How Hotels Can Generate the Most Revenue from Major Events

 Presented on  24 September 2019   On-Demand    Your Desk!


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Hoteliers have an opportunity to capitalize on revenue opportunities from increased demand for major sporting events, like the Olympics, World Cup tournaments, Tour de France race, Formula One races, etc. This can be a stressful challenge for hoteliers who have not experienced a major event hosted in your city for the first time. These events draw large transient audiences, which provide a unique opportunity to maximise revenue both over the short and long term, with high potential rewards. However, if not planned and executed well, hotels may risk displacing existing loyal guests, and flawed pricing strategies could lead to a half-empty hotel and high rates of no-shows and cancellations.

In this webinar, we will share a thorough case study on 2012 London Summer Olympics, and provide strategic recommendations for major event revenue management.

You'll learn:

  • Key insights from the 2012 London Summer Olympics.
  • Revenue Management Tips for Major Events.
  • Strategic Recommendations for the upcoming 2020 Football Events. 

Damiano Zennaro

Head of Advisory Services, EMEA
IDeaS Revenue Solutions

IDeaS’ head of advisory services in the EMEA region, Damiano Zennaro is a firm advocate for the power of positive, meaningful transformations. He’s made it his mission to push the boundaries of revenue science into new verticals while supporting the ongoing success of IDeaS’ existing clients. Always looking ahead, he believes in the importance of proactively embracing change with trusted partners by your side.

Before joining IDeaS, Zennaro spent 16 years with InterContinental Hotels, most recently as director of revenue where he oversaw initiatives that achieved significant RevPAR uplift. He is based out of IDeaS’ Italian office in Milan but he is a driving force across the entire EMEA region. 

Laura McNally

Director, Account Management
IDeaS Revenue Solutions

As IDeaS' director of account management, Laura works with key clients to support their organization’s revenue goals and aspirations. It is Laura’s daily priority to help clients navigate complex projects and challenges by providing ongoing guidance and education.

Laura joined IDeaS in 2014 as a client training specialist, bringing with her an impressive background of revenue management knowledge, as well as more than a decade of hospitality experience. She later advanced to the role of solutions engineer where she focused on the key technical, business and distribution elements crucial to the successful deployment of automated revenue management tools.

When Laura is not busy serving IDeaS’ clients, she enjoys running, hiking, reading and volunteering as an instructor for a youth group called The Army Cadet Force.

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