IDeaS Hospitality Revenue Summit

The Londoner Hotel |
24-25 July 2023

World-Leading Hospitality Executives Discuss The Future of Revenue Management


The Future of Revenue Management Starts NOW.

Join IDeaS at the Converge Hospitality Revenue Summit to hear about key trends shaping our industry, network with hospitality’s brightest minds, and learn how to leverage technology to get ahead in 2023 and beyond.

From profit optimisation to meetings & events and advanced data insights, you’ll walk away with actionable insights to successfully drive growth for your properties.

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Featured Speakers


Christina Heggie has worked at Google for over four years in several roles that focus on connecting Google to the travel industry. As an experienced professional with extensive operational expertise across the travel industry, she oversees the go-to-market strategy for Google’s Travel Products. Prior to Google, Heggie was a founding team member of JetBlue Ventures, the airline’s corporate venture capital arm.

With experience across travel companies, venture capital, travel technology startups, and management consulting, Heggie has a distinct perspective on innovation opportunities within the travel industry. She graduated from the Stanford Graduate School of Business with her MBA and from the Cornell Hotel School as salutatorian and summa cum laude.

Christina Heggie

Commerce GTM Product Strategy, Travel


Shane O’Flaherty is an accomplished leader in the travel and hospitality industry, with a passion for driving innovation and enhancing the customer and employee journey. With a focus on leveraging Microsoft’s technology and its eco-system of travel solution partners, he is leading the charge in driving increased productivity and cost compression across the hotel, airline, cruise, and logistics industries.

Prior to joining Microsoft, Shane held several senior executive positions, including CEO & President at Forbes Travel Guide (formerly Mobil Travel Guide), where he successfully modernized the hotel, restaurant, and spa Five Star ratings system. Under his leadership, Forbes Travel Guide expanded globally and created the leading global provider of customer experience measurement and training for the top hospitality brands in the world.

Shane’s extensive experience also includes serving as Director of Business and Leisure Marketing for Preferred Hotels & Resorts Worldwide, where he oversaw marketing programs for their luxury hotels worldwide and directed Preferred’s hotel quality assurance program.

A sought-after industry speaker and thought leader, Shane has appeared on several global media platforms, including Today Show, Fox and Friends, Bloomberg, and Channel NewsAsia. He has also been quoted in several global publications, including the New York Times, Wall Street Journal, and USA TODAY, highlighting the latest trends and insights in the travel and hospitality space.

Shane O’Flaherty

Global Director of Travel,
Transportation, & Hospitality


Joe is responsible for maximising profit for all hotels and brands owned by Starwood Capital Group globally by partnering with the management’s executive team to develop and execute commercial strategies across all segments and acquisition channels. Today, Joe provides commercial leadership for over 1,000 hotels worldwide, including some category-defining brands, such as Extended Stay America, 1 Hotels, Treehouse, YOTEL, and De Vere.

He also serves as an advisory and executive board member for various industry organizations and technology partners as an advocate of owners’ interests.

Prior to joining Starwood Capital Group, Joe held various leadership positions at some of the most celebrated companies, such as The Principal Hotel Company, The Palms Casino, and Expedia.

Joe Pettigrew

Chief Commercial Officer,
Hotel Asset Management

Starwood Capital Group

Andrew is a seasoned hospitality veteran with over 25 years of experience and considered by many in the industry as one of the foremost revenue management and global distribution experts anywhere.

He serves currently as EVP, Commercial & Revenue Strategy over all of Aimbridge Hospitality’s 1,500+ hotels. He was previously EVP & Chief Commercial Officer for Omni Hotels & Resorts responsible for Marketing, Sales, Loyalty, Revenue Management, Digital Marketing, eCommerce, Distribution and Channel Strategy. In addition, he was previously the Senior Vice President of Distribution & Global Revenue Management for InterContinental Hotels Group (IHG) and was responsible for the leadership of an integrated Distribution and Revenue Management Strategy team. He has also worked with Bristol Hotels & Resorts and MeriStar Hotels & Resorts.

Mr. Rubinacci holds bachelor’s degrees in business administration, majoring in both marketing and hospitality administration at Florida State University. He has served on the boards of HSMAI, HEDNA, Worldres, Open Travel, Roomkey, and the Dedman College of Hospitality at Florida State University.

Andrew Rubinacci

Executive Vice President,
Commercial & Revenue Strategy

Aimbridge Hospitality


Session content and times are subject to change.


Registration Open


Welcome Reception and Client Awards

Sponsored by OTA Insight

Join IDeaS clients from around the globe at this popular networking event. Enjoy cocktails, heavy hors d’oeuvres, and live entertainment as we honor our award-winning client innovators and partners.


Registration and Breakfast


Welcome & Introduction: The Future is Bright


Keynote: A Disruptor’s Viewpoint on the Future of Travel Technology

Christina Heggie, Commerce GTM Product Strategy, Travel at Google

A futurist and innovator, our opening keynote, Christina Heggie of Google, will share her distinct perspective on innovation opportunities within the travel industry.


Prioritising the Most Profitable Guests with IDeaS G3 RMS Profit & Channel Optimisation

Stephen Hambleton, Sr. Director, Product Management and Product Success at IDeaS

Recent shifts led to buoyancy in many markets, however economic uncertainty and change are driving a focus on costs and the quality of revenues we take. Take a closer look at why profit optimisation, why now, and some tangible steps your organisation can take towards optimising for profit.


Networking Break

Sponsored by SIHOT


The Future of the Connected Commercial Organisation

Andrew Rubinacci, EVP, Commercial & Revenue Strategy at Aimbridge Hospitality

Join of the industry’s foremost revenue management and global distribution strategy experts in a lively conversation on one of the most important topics today—the commercial organisation. Hear his perspective on how the commercial org has changed and, most importantly, where it is headed in the future.


Driving Impact from Insights—The Data-driven Commercial Organisation

Craig Eister, Vice President Client Success at IDeaS
Tom L. Ray, Principal BI Architect at IDeaS

Commercial leaders must become adept storytellers, leveraging technology to connect the dots and create strategies for success. Learn how IDeaS’ clients use Optix for G3 RMS to quickly see the big picture, have one source of truth, and identify the strategies that will drive business growth.


Beyond Rooms Revenue—Applying Revenue Management to Meetings & Events

Neil Corr, Manager of Emerging Innovations Sales at IDeaS
Kelly Calvo, Product Manager at IDeaS

While revenue management has long been integral in the rooms division, it’s now becoming a team sport and property-wide discipline. Hear why it’s never been more important to realise the full potential of your M&E business.



Sponsored by Oaky


Keynote: The Impact of Generative AI in Travel

Shane O’Flaherty, Global Director, Travel, Transportation and Hospitality at Microsoft

Generative AI software, like ChatGPT, is grabbing headlines and dominating the conversation in technology. Shane O’Flaherty, a leading innovator and driver of digital transformation, will share his expert analysis on how artificial intelligence will impact the hospitality industry.


The Power of Personalisation: A Practitioner’s Guide to Linked and Independent Rates

Dr. Ravi Mehrotra, President & Co-Founder at IDeaS
Laura McNally, Area Manager, Strategic Account Management - EMEA at IDeaS

The guest of tomorrow expects tailored products and improved buying experiences. Dr Ravi, IDeaS Chief Scientist and Co-Founder, will demonstrate how to go beyond static discounts and apply advanced analytics to flexibly price key rate plans such as advanced purchase, loyalty tiers, packages or promotional rates.


Challenging the Status Quo: A Commercial Leader’s Guide to Future Success

Joe Pettigrew, Chief Commercial Officer at Starwood Capital Group

Change is the only certainty in life, and to change, you have to challenge the status quo. Join Joe Pettigrew, Chief Commercial Officer of Starwood Capital Group, to hear his approach to the ever-changing landscape and his thoughts on the "new status quo" roadmap.


Networking Break

Sponsored by Shiji


A Look Behind the Curtain: Forecasting, Pricing and Optimisation from a Scientist’s View

Dr. Tugrul Sanli, Sr. Director, Advanced Analytics R&D at IDeaS
Dr. Ben Ding, Director, Advanced Analytics R&D at IDeaS
Dr. Xiaodong Yao, Director, Advanced Analytics R&D at IDeaS

This session gives you an unfettered view into the minds of the world’s foremost experts on pricing, optimisation, estimation and forecasting. Join IDeaS Lead Scientist, Dr. Tugrul Sanli, and special guests, Dr. Ben Ding and Dr. Xiaodong Yao, for a deep dive on recent and future developments on G3 RMS, RM analytics, and some of the most pressing issues facing hotel pricing, automation and optimisation.


IDeaSView: Building the Future of Revenue Management

Klaus Kohlmayr, Chief Evangelist & Development Officer at IDeaS
Bijal Shah, Vice President, Product Development at IDeaS

Get an in-depth update from key IDeaS leaders on its product vision and innovation roadmap that will redefine the future of revenue management.


Closing Reception

Sponsored by AWS

Our Sponsors

OTA Insight
The Hotel Network
The Hotel Network


The Londoner Hotel is this year's location for Converge, IDeaS Revenue Summit located in the heart of London's famous Leicester Square.

IDeaS has a limited number of rooms secured at a subsidized room rate of £ 300 per night. Please book accommodations at the link below.

Book Here


The Londoner Hotel

38 Leicester Square, London WC2H 7DX, UK

Tel: +44 20 7451 0101

Why Attend?

"We absolutely loved attending Converge and connecting with various IDeaS teams. It was an invaluable experience that exceeded our expectations."

"Quality content, good to hear about IDeaS' product roadmap to share with my team."

Register Now


Converge 2023 opens with a welcome reception on Monday evening 24 July at 18:00 followed by a line-up of innovative sessions beginning Tuesday morning at 0830. We will close the summit with an evening reception following the sessions.

Converge 2023 will be held at the Londoner Hotel, 38 Leicester Square, London, WC2H 7DX, United Kingdom. The hotel is centrally located in the heart of London’s famous Leicester Square.

Converge 2023 will host senior leaders from across the hospitality industry interested in learning how to leverage technology to get ahead in 2023 and beyond.

Yes, Converge 2023 is a fee-based event. Standard pricing is $495 USD. Payment options are credit card or invoice.

Your registration fee includes access to all content, experiences, meals and networking during the conference, including admission to the Welcome Reception and Client Awards on Monday 24 July and the closing reception on Tuesday 25 July.

Cancellation requests made by 1 July 2023 are eligible for a full refund. Cancellation requests received after 1 July 2023 are eligible for a refund of 50% of your original payment. Cancellation requests must be submitted in writing to If you are entitled to a refund, the amount refunded will be based on the fees paid and will be refunded to your original payment method.

Cancelling your registration does not automatically cancel your hotel and travel arrangements. You are responsible for your own hotel and travel related fees and adhere to the hotel or travel company’s cancellation policies.

Attire is business casual. Consider a light jacket or sweater as meeting rooms can be cool.

What are the health and safety requirements to attend Converge 2023?

The health and safety of our attendees is our top priority, and we continue to follow all government guidelines. We ask all attendees to avoid traveling to the event if they feel unwell.

Are discounted hotel rooms available for Converge 2023?

IDeaS has a limited number of rooms secured at a subsidized room rate of £300 per night. Please book accommodations here.

The closest Tube station to The Londoner Hotel is Covent Garden.

Ground transportation is not provided to or from the airport. Please consider booking a taxi, Uber or taking public transportation.

Contact with questions regarding Converge 2023!

IDeaS has prepared a template letter for you to provide justification for attending Converge 2023 in London. Download it, fill in your information, and go!

Download the Business Justification letter here.