How Hotels Can Generate the Most Revenue from Major Events

 Presented on August 2, 2019   11:00 AM SGT On-Demand   Your Desk!


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Hoteliers have an opportunity to capitalize on revenue opportunities from increased demand for major sporting events, like the Olympics, World Cup tournaments, Tour de France race, Formula One races, etc. This can be a stressful challenge for hoteliers who have not experienced a major event hosted in your city for the first time. These events draw large transient audiences, which provide a unique opportunity to maximise revenue both over the short and long term, with high potential rewards. However, if not planned and executed well, hotels may risk displacing existing loyal guests, and flawed pricing strategies could lead to a half-empty hotel and high rates of no-shows and cancellations.

In this webinar, we will share a thorough case study on 2012 London Summer Olympics, and provide strategic recommendations for major event revenue management.

Join us to learn:

  • Key insights from the 2012 London Summer Olympics.
  • Revenue Management Tips for the 2019 Rugby World Cup.
  • Strategic Recommendations for the Tokyo 2020 Olympic Revenue Optimisation.

Tracy Dong

Lead Advisor
IDeaS Revenue Solutions

Tracy Dong is the Lead Advisor of Asia Pacific region at IDeaS Revenue Solutions, a SAS Company, based in Singapore office. She worked for InterContinental Hotels Group and Far East Hospitality, both at corporate and property level, prior to joining IDeaS.

Tracy is focused on furthering Revenue Management education across the APAC region and has in-depth experience in data analytics, forecasting, pricing strategies and revenue management standard operating procedures development. During the time with IDeaS, Tracy has been working on various projects to help hotels build strategic revenue management cultures. She has also applied revenue management principles beyond traditional hotel environments into new territories such as car parks and waterparks.

Jurgen Ortelee

Director of Enterprise Sales
IDeaS Revenue Solutions

Jurgen has over 15 years of experience in creating and implementing Pricing and Revenue Management strategies in hotels. Currently he takes care of enterprise accounts at IDeaS Revenue Solutions, based in Bangkok. Jurgen joined IDeaS from Pan Pacific Hotels where he lead the Revenue Management and Distribution functions and Shangri-La Hotels where he headed Revenue Management. Jurgen has also worked 10 years in hotel operations. Jurgen is a graduate from Hotelschool The Hague, The Netherlands and holder of an MBA from Brunel University of West London.

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