How Hotels Can Generate the Most Revenue from Major Events

 October 2   11:00 AM Central Daylight Time   Your Desk!


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Hoteliers have an opportunity to capitalize on revenue from increased demand for major events, like the Olympics, Concerts, Golf Tournaments, the Super Bowl, etc. These events draw large transient audiences, which provide a unique opportunity to maximize revenue both over the short and long term, with high potential rewards.

Join us to learn:

  • How to enhance your pricing strategies to reach full capacity 
  • How to dramatically reduce no-shows and cancellations 
  • How to make sure your loyal guests take priority 
  • Key insights from the 2016 Ryder Cup, 2018 Super Bowl, and 2019 NCAA Final Four

Digna Martinez Kolar

Senior Advisor
IDeaS Revenue Solutions

Working intimately with hotels and parking businesses all over the world, Digna has a strong global background in hotel operations, revenue management, consulting and strategic pricing. As senior advisor at IDeaS Revenue Solutions, she leads advisory services initiatives for the Americas region, assisting companies of all sizes to build and enhance their total revenue performance and price optimization capabilities. Prior to joining IDeaS, Digna earned an MBA in Hospitality Management IMHI, a joint program of Cornell University and ESSEC, and spent 11 years in revenue and pricing management leadership roles at InterContinental Hotels Group (IHG). Digna helps clients build sustainable revenue management cultures in multi-cultural and diverse organizational environments.

Dan O'Neill, CDME

Dan O'Neill

Vice President of Strategy & Sales
Bloomington MN Convention & Visitors Bureau

Dan has over 17 years experience in travel and hospitality and heads up day to day strategy and sales for the Bloomington Convention Bureau. Dan develops “win-win” strategies and partnerships, often with major entertainment, travel and sports properties. His background includes hotel strategic planning, brand marketing and market research covering business-to-consumer and business-to-business. Dan has consulted with Radisson Hotels & Resorts, Country Inns & Suites, Caribou Coffee, Northwest Airlines, Delta, American Airlines and National Rental. 

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