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Gain Higher Profitability

with Total Revenue Forecast Accuracy

A 3% improvement in forecast accuracy can bring a 2% increase in profit, according to AMR Research.

Download the report today to discover more insights and tips for how you can reach the forecast accuracy proficiency.

In any economic climate, accurate forecasting is vital to smart planning, cost control and, ultimately, profitability. Today, with hotel finances under intense scrutiny, the need for accurate forecasting has taken on added urgency.

However, forecasting is challenging in the best of times, and the recent periods of disruption and everchanging global conditions have made forecasting even more challenging. Now, as the hotel industry embarks on a period of relative stability, it’s an opportune time to fine-tune forecasting skills.

Here we explore the state of hotel forecasting. Why is forecasting so important? Why is focusing on rooms revenue not enough? And how can hotels implement total revenue forecasting practices?

In this guide, you'll learn:
  • Forecast Accuracy vs Forecast Performance
  • The Operations Forecast: The Go-To Resource for Total Revenue Management
  • More Accurate Forecasts, Better Planning & Decision-Making
  • Navigating the Obstacles to Forecast Accuracy
  • Five Key Steps to Improving Total Revenue Forecast Accuracy

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