On-Demand Webinar:

The New ROI—Return on Insights:
Unlocking the True Value of Your Data

  Presented June 8th, 2023

 

Summary:

According to Forrester, 74% of firms say they want to be “data-driven,” but only 29% are successful at connecting analytics to strategy. Numbers have an important story to tell, but analyzing mountains of zeroes and ones in the hope that you find something useful doesn’t exactly come naturally. Transforming raw data into meaningful insights is often the missing link for organizations that want to drive measurable business impact from their data.

In this webinar, you'll learn:

  • The biggest barriers hospitality organizations face when working on their data strategy and why many strategies fail
  • How to easily convert scattered, inaccessible data into actionable insights that create a competitive advantage
  • How to slice and dice data to understand the true why behind your organization’s performance
  • How IDeaS’ clients build data-driven strategies that are competitive, effective, and profitable

 

Speakers

Joyce de Kruif

Principal Industry Consultant | IDeaS Revenue Solutions

With a wealth of international experience in hospitality, Joyce offers a strong global background in strategy development, revenue management, data analytics and change management. As a Principal Industry Consultant at IDeaS, she helps businesses develop their people and processes to adopt new technology, optimize revenue and maximize profitability. Prior to joining IDeaS, Joyce held roles in sales, reservations and revenue management with global hotel brands including Marriott International and Accor Hotels.

 

James Echert

Sr. Product Marketing Manager | IDeaS Revenue Solutions

James Echert has spent over a decade in the hospitality industry working with hotels in Europe, Asia-Pacific, and North America. Before joining IDeaS, he worked in channel strategy, distribution, and product management with Choice Hotels International. He holds a BA in history from Pacific University and a masters in marketing from the University of Colorado-Denver.

 

 

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