According to Forrester, 74% of firms say they want to be “data-driven,” but only 29% are successful at connecting analytics to strategy. Numbers have an important story to tell, but analyzing mountains of zeroes and ones in the hope that you find something useful doesn’t exactly come naturally. Transforming raw data into meaningful insights is often the missing link for organizations that want to drive measurable business impact from their data.
In this webinar, you'll learn:
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Joyce de KruifPrincipal Industry Consultant | IDeaS Revenue SolutionsWith a wealth of international experience in hospitality, Joyce offers a strong global background in strategy development, revenue management, data analytics and change management. As a Principal Industry Consultant at IDeaS, she helps businesses develop their people and processes to adopt new technology, optimize revenue and maximize profitability. Prior to joining IDeaS, Joyce held roles in sales, reservations and revenue management with global hotel brands including Marriott International and Accor Hotels.
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James EchertSr. Product Marketing Manager | IDeaS Revenue SolutionsJames Echert has spent over a decade in the hospitality industry working with hotels in Europe, Asia-Pacific, and North America. Before joining IDeaS, he worked in channel strategy, distribution, and product management with Choice Hotels International. He holds a BA in history from Pacific University and a masters in marketing from the University of Colorado-Denver.
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