IDeaS in Action:

Leonardo Hotel's Journey to Meeting & Event Revenue Optimization

Premiered Nov. 15, 2023

On-Demand

Given the maturity of rooms revenue management, hotels are increasingly looking towards meetings and events as the next big opportunity for total revenue growth. But they are constrained by the limited data in their sales and catering system and dependent on instinct or time-consuming, instantly outdated manual reporting for meetings and events decision making.

Hear how industry innovators, like Leonardo Hotels, are leveraging IDeaS technology to automate their planning and analysis and maximize the impact of meetings and events across the entire commercial organization.

Hear firsthand from Danielle Ravenscroft, Group M&E Revenue Manager, how Leonardo Hotels:

  • Embarked on a journey to realize their revenue potential by managing M&E space like they do rooms
  • Skyrocketed efficiency across teams, putting data and reports right at their fingertips
  • Evolved their M&E revenue strategy, giving them a more holistic view of the hotel
Speakers

Dylan Smith
Emerging Innovations Sales Meetings & Events
IDeaS Revenue Solutions

Danielle Ravenscroft
Group M&E Revenue Manager
IDeaS Revenue Solutions

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