Turning Major Disruption in Wholesale into Major Opportunity for Revenue Strategy

  On-demand   Anytime at your convenience   Your Desk!


Following the recent collapse of the wholesale giant Thomas Cook, more and more resorts and hotels are starting to look towards a more direct, yieldable pricing strategy.

In this live webinar, you will learn:

  • Dynamic vs Static Pricing approach: what are the benefits?
  • Why is an optimal Business Mix vital for your hotel?
  • What does Profitable Revenue Management mean?
  • How do we minimise dependence on Static Rates?
  • How is the industry reacting to Static Rates?


Damiano Zennaro

Director, Global Advisory Services, IDeaS Revenue Solutions

IDeaS’ Director of global advisory services in the EMEA region, Damiano Zennaro is a firm advocate for the power of positive, meaningful transformations. He’s made it his mission to push the boundaries of revenue science into new verticals while supporting the ongoing success of IDeaS’ existing clients. Always looking ahead, he believes in the importance of proactively embracing change with trusted partners by your side. Before joining IDeaS, Zennaro spent 16 years with InterContinental Hotels, most recently as director of revenue where he oversaw initiatives that achieved significant RevPAR uplift. He is based out of IDeaS’ Italian office in Milan but he is a driving force across the entire EMEA region.

Watch at your convenience

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