Hotel owners and investors are the final decision makers in hospitality, so to understand how they are viewing revenue management today, IDeaS commissioned Benchmark Research Partners to study this topic. The research was conducted in November and December 2022, and 59 hotel ownership and investment firms participated in the survey, representing a range of portfolio sizes and investment strategies.
A big takeaway? Most hotel owners are using revenue management technology at their hotels today and say it is important for increasing the metrics important to them: cash flow and asset value.
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