Unleashing Revenue Potential

Business Revenue Research

Download now to discover the insights collected by this Benchmark Research Report.

Hotel owners and investors are the final decision makers in hospitality, so to understand how they are viewing revenue management today, IDeaS commissioned Benchmark Research Partners to study this topic. The research was conducted in November and December 2022, and 59 hotel ownership and investment firms participated in the survey, representing a range of portfolio sizes and investment strategies.

A big takeaway? Most hotel owners are using revenue management technology at their hotels today and say it is important for increasing the metrics important to them: cash flow and asset value.

This report will give you insights on:
  • How the views of revenue management have changed recently
  • Which metrics owners are watching most closely now
  • The revenue strategies hoteliers are using today
  • Ways to drive cash flow and asset performance
  • The usefulness of technology in driving hotel revenue (and its ROI) 
    …and more


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