Webinar: Revenue Management During Market Disruptions

  Presented on 27 Nov 2019   On-Demand    Your Desk!


In a time of growing market disruptions, the hotel sector is facing a significant test. The impact on the hotel sector is often both immediate and potential long-lasting. So, what measures can hotels take to maintain revenue performance in a disruptive market? In this webinar, STR Global will share key data insights on the impact of market disruptions and IDeaS will provide strategic recommendations for revenue management in downturns.

Join us to learn:

  • Key STR Global data insights on the impact of market disruptions.
  • Revenue Management tactics and strategic recommendations to implement in a downturn market.



Joyce de Kruif

Lead Industry Advisor, IDeaS Revenue Solutions

Joyce de Kruif is a Lead Advisor for Asia Pacific at IDeaS Revenue Solutions, a SAS Company with over 12 years of global experience. She was involved in revenue management for hotel groups, Marriott International and AccorHotels and in the parking industry at Melbourne Airport, prior to joining IDeaS.

Joyce is passionate about taking Revenue Leaders onto the journey of becoming Revenue Strategists. She has a wealth of international experience in hotels and resorts in luxury and budget segments. She enjoys performing deep dive data analysis, developing pricing architecture strategies and focus on forecast optimization. At IDeaS, Joyce is working on a variety of projects helping the hospitality and parking businesses build strategic revenue management cultures.


Vidhi Godiawala

Business Development Manager, Central & South Asia, STR

With 10+ years of experience, Vidhi started her career as a journalist with CNBC in Mumbai, where she covered banking, finance and the economy after which Vidhi worked as a sales manager with Deutsche Bank in the Debt Capital Markets division. Vidhi has engaged in senior business development and sales positions in other international and domestic companies and currently is the business development manager for STR in Central & South Asia and has been with the company for 2 years. STR is the leader in data benchmarking and analysis for the hotel industry and works with 66,000 hotels across 180 countries.

On-Demand Webinar

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