Parking Webinar Series: #2 (Session 1)
Segmentation & Pricing Strategies for Parking

  Presented on Tuesday, June 25, 2019   On-Demand Webinar   Your Desk!


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Attend this webcast to learn key strategies on customer segmentation and pricing, two closely related topics that are critical to revenue management optimization. Customer segmentation provides an opportunity to categorize customers based on unique booking behaviors and preferences for parking. This in turn enables optimal pricing to achieve top revenue potential, offering the right offer to specific customer segments at the right time and price. Participants will gain a deeper understanding of best practices to increase parking revenue.

Digna Martinez Kolar

Senior Advisor
IDeaS Revenue Management Solutions

Working intimately with hotels and parking businesses all over the world, Digna has a strong global background in operations, revenue management, consulting and strategic pricing. As senior advisor at IDeaS Revenue Solutions, she leads advisory services initiatives for the Americas region, assisting companies of all sizes to build and enhance their total revenue performance and price optimization capabilities.

Prior to joining IDeaS, Digna earned an MBA in Hospitality Management IMHI, a joint program of Cornell University and ESSEC, and spent 11 years in revenue and pricing management leadership roles at InterContinental Hotels Group (IHG). Digna helps clients build sustainable revenue management cultures in multi-cultural and diverse organizational environments.

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