By taking a data-driven approach, you can optimise occupancy and maximise revenue by selling the right parking product to the right customer, at the right price, at the right time - it's a practice called revenue management.
Join Pauline Oliver, Head of Global Business Development, Parking on the 21st of May, 2019 for an educational live webinar to learn more about how your organisation can maximise parking revenue and profitability by implementing a demand-based, dynamic pricing strategy.
Recognizing the importance of online booking to revenue performance, Pauline is focused on the role that revenue management plays in driving parking revenue. She brings 15+ years of experience working directly with car park organisations, helping them introduce online reservations and creating revenue growth strategies for parking. Pauline was integral to the successful early adoption of online parking reservation systems at airports in the UK and Europe and has partnered with many organisations as the industry has evolved to continue to advance innovative technologies and processes.