Meetings and events revenue account for a significant percentage of total revenue for the hotels, resorts and conference centers, yet most managers are not utilizing technology to understand and analyze basic information like market trends, customer insights or space performance. With meeting and events intelligence organizations are empowered to make decisions that allow them to only accept the most profitable business.
Meetings and events venues continue to evolve. Spaces are more sophisticated, unique and in-demand than ever before. And in the wake an abundance of data has followed. Meetings and events intelligence is the transformation of data into insights which enable organizations to make better tactical and strategic decisions.
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