#RevUp: From Forecasting to Futurecasting

[ENDED] The webinar has now ended but you can still register and watch on-demand recording at your convenience.

About the Webinar:

A critical component of effective revenue management, forecasting has many different flavours, short, long term, pick-up, pace based, segment based, unconstrained. This should be standard practice today. But in 2018, we need more sophistication.

In this Webinar we turn the spotlight on to ‘Futurecasting’ - a practice used in many different industries to strategically plan for an organisation's future. It evaluates underlying industry dynamics, predictive analysis, and a variety of strategies to help develop an insightful vision of the future. How can we apply this effectively to RM in the hotel world?

What will you learn:

  • Introduce new data sources into the forecasting process
  • Improve the effectiveness of your RMS to ‘know the truth’
  • How to enhance your forecasting capabilities

This webinar is part of the Revenue Optimisation webinar series - why not register for others in the series


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Neil is a Head of Advisory services for EMEA region at IDeaS Revenue Solutions with over 20 years’ experience in the hospitality sector.

He began his career in hotel sales and marketing, subsequently moving into revenue management. Prior to joining IDeaS, Neil held a number of corporate sales positions such as Director of Agency Sales with Ramada UK and senior revenue management roles at Whitbread plc (Group Revenue & Distribution Manager, Premier Inn) and more recently, Director of Revenue at De Vere Group.

Now based out of the SAS UK headquarters, Neil has responsibility for Advisory Services at IDeaS across the EMEA region, helping hotel organisations maximise revenue opportunities and enhance their strategic capabilities.