18th April 2019, 2pm GMT/9am UTC
The scope of hotel revenue management continues to broaden, as both consumer behavior and technology evolve, changing the way hotel operators must strategise to achieve optimal revenues. Hoteliers continue to break down not only departmental silos but also data silos, aggregating more and more data into a single source through cloud technology. And as key performance indicators (KPIs) shift from revenue-focused to profit-focused, the right people, processes and technology are even more relevant in today’s data-driven world.
Visibility into channel performance and profitability can help unify ownership and management objectives and provide insight into additional revenue opportunity. In this webinar we’ll explore different ways to monitor, measure and execute a dynamic channel strategy that is ultimately focused on driving an ideal business mix and the greatest profitability.
What you will learn:
Best practices for tracking and reporting on profit-focused key performance indicators
How to build a channel strategy that accounts for costs, complex inventory and dynamic pricing
How innovative technology can enable a data-driven strategy for hotel owners and managers alike
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