Building a Commercial Hotel Strategy

for a Digital World




  On Demand


In 2020, we have experienced much uncertainty, but one thing that is certain is the world is moving digital. 

According to McKinsey & Company, “The global digital adoption has covered the growth of past decades in months since COVID-19.” 77% of office employees are working remotely at least once a week, and 88% of children are engaged in some form of remote learning. Digital hotel booking was already the norm, but 2020 is the year online sales jumped drastically. 

In this upcoming webinar, IDeaS’ industry advisor will share our latest recovery sentiment survey results, and we have invited our partner Sojern, a leading provider of digital marketing solutions for the travel industry, to share the latest trends in travel search, tips and recommendations to leverage digital marketing tactics to attract web traffic and improve conversion.


Webinar Highlights:

  • Outlook of APAC travel regulations and hotel performance update
  • Trends in travel search
  • Insights from APAC hotelier sentiments on recovery tactics
  • Programmatic advertising 101
  • Tips and recommendations to build an agile commercial strategy plan


Tracy Dong

Senior Advisor, Asia Pacific, IDeaS Revenue Solutions

Tracy Dong is Senior Advisor of Asia Pacific region at IDeaS Revenue Solutions, a SAS Company, based in Singapore office. She worked for InterContinental Hotels Group and Far East Hospitality, both at corporate and property level, prior to joining IDeaS.

Tracy is focused on furthering Revenue Management education across the APAC region and has in-depth experience in data analytics, forecasting, pricing strategies and revenue management standard operating procedures development. During the time with IDeaS, Tracy has been working on various projects to help hotels build strategic revenue management cultures. She has also applied revenue management principles beyond traditional hotel environments into new territories such as car parks and waterparks.

Lina Ang

General Manager, APAC, Sojern

Lina has a wealth of experience in the travel and hospitality industry, and has constantly moved along with this evolving industry. As General Manager, APAC, she leads Sojern’s commercial team responsible for driving direct bookings and building online brand awareness for the hotels, attractions, airlines and tourism clientele. With experience in a variety of progressive leadership roles, Lina spent over 8 years at Orbitz Worldwide (now part of Expedia Inc) as Regional Director, Strategic Accounts APAC and held various roles at Shangri-La and Mandarin Oriental. She holds a MSc in Marketing from University College Dublin.

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