Attracting Guests with New Expectations:
Forecasting & Segmenting by Attributes


  June 23rd, 2020


  Your Desk!

COVID-19 has disrupted every aspect of hospitality and travel—from booking patterns and pricing strategies to inventory management and operations as a result of new health and safety standards. With significantly less demand and inventory available, hotels must rethink how they market their properties and how to generate revenue with less by catering to the new guest preferences during the booking experience. The current market supports a direct channel strategy and allows for micro-segmentation and management of rooms inventory. It requires forecasting and segmenting by room attributes and amenities (e.g. private room entrance, touch-free technology, time slots for the gym, or available spa appointments).

Attend this webinar to learn how a connected technology ecosystem enables hotels to optimize their revenue with an attribute-first experience.

We want to hear from you! Please take a few minutes to provide your input here on the changes you have implemented to your properties as a result of COVID-19. The survey results will be shared at the webcast and addressed in the presentation.


Klaus Kohlmayr

Chief Evangelist, IDeaS Revenue Management Solutions

Daniel Krisch

Sr. Director Hospitality Strategy, Oracle Hospitality



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