Webinar Series:
#RevUp: From Forecasting to Futurecasting On-Demand

  On-Demand   On-Demand    Your Desk!

 

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Summary:

In 2019, we need more sophistication to effectively handle the analytical demands presented by the volume, variety, value and volatility of our data.

In this webcast we turn the spotlight on how advanced forecasting methods can help hotels strategically plan for your organisation's future. We will evaluate underlying industry dynamics, predictive analysis, and a variety of strategies, including answers to these questions:

  • How does advanced forecast technology help hoteliers in today’s complex eco-system?
  • How does demand impact forecasts – and how do we ‘un-constrain’ demand for a truer picture?
  • How could Revenue Management and Marketing departments work together to enable micro-targeting of personas?
  • How to evaluate your current forecast capability and plot futurecasting path?

Tracy Dong

Lead Advisor
IDeaS Revenue Management Solutions

Tracy Dong is Lead Advisor of Asia Pacific region at IDeaS Revenue Solutions, a SAS Company, based in Singapore office. She worked for InterContinental Hotels Group and Far East Hospitality, both at corporate and property level, prior to joining IDeaS.

Tracy is focused on furthering Revenue Management education across the APAC region and has in-depth experience in data analytics, forecasting, pricing strategies and revenue management standard operating procedures development. During the time with IDeaS, Tracy has been working on various projects to help hotels build strategic revenue management cultures. She has also applied revenue management principles beyond traditional hotel environments into new territories such as car parks and waterparks.

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