Webinar On-Demand


Preparing for an Uncertain 2023

Lessons from a Hotel Strategist


  •   Premiered March 1, 2023


The International Monetary Fund (IMF) is predicting that the global economy will face a tough year in 2023. While ADR continues to grow, new economic challenges—including interest rates and operational costs—are rising at an even faster rate.

In this webinar, we’ll discuss the key macro headwinds facing hoteliers in 2023, their impact on demand and revenue management, and reasons for optimism. You’ll learn practical tips from a hotel strategist on how to creatively solve for these challenges and be positioned to handle uncertainty this year – and in the future - better than your competition.

Key learning objectives:

  • How to best approach the uncertainty in the face of a potential recession
  • Strategic methods that will help continue to grow rate
  • Ways revenue management should be utilizing guest data to improve property performance


Jeff Roark

Director of Sales, IDeaS Revenue Solutions

Jeff has been with IDeaS since 2011, bringing his energy, enthusiasm, and expertise to hundreds of hotels in the Americas region. Jeff previously held AE roles with Staples, RR Donnelly, Winmark Capital, and Oracle. He also served on the board of directors for HSMAI’s DC and North Carolina chapters. Jeff received a BA in management and his MBA in marketing and professional sales from Kennesaw State University.

Steven Rubin

VP Revenue Management, Schulte Hospitality

Steven's experience in online travel and hospitality revenue management has taken him from creating a Regional Online Marketing Position for Kimpton Hotels, to introducing eMarketing and CRM Partner at YOTEL, to developing and launching a new global online travel business for Travelzoo. As a strategist and consultant, he helps hoteliers create formalized programs for selling and servicing their customers within a specific channel, impacting their business and maintaining brand consistency across all channel segments.

Available On-Demand

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