Hotel Revenue Workshop

Hotel Revenue Workshop is a hands-on educational and entertaining half-day workshop that will focus on the importance of working with smart data and high-end technology to improve hotel asset performance. 

Topics we will be covering include; Benchmarking, Revenue Management, Market Intelligence, Analytics, and Smart Technology. We will show you the best tools to keep on top of your competition, avoid giving away rooms too early too cheap.          

Why should I attend?

This is a unique opportunity to learn best Revenue Management Practices in the global hotel market from top hospitality data providers.

Who should attend?

The event would benefit most hoteliers responsible for operations, sales, marketing, revenue and distribution.

Where to go

Gran Hotel Ingles
Calle de Echegaray, 8
28014, Madrid,


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09.30 - 10.00 Registration and Welcome Coffee
10.00 – 10.30 STR: Current Mega Trends in the Global Hospitality Industry
  There are several trends in the hotel industry which are currently impacting hotel performance, but there is specifically one which is shaping the fundamentals of the industry. Do not miss this event to discover and learn about them.
10.30 - 11.00

OTA Insight: Managing Your Data Smarter


Using better data insights is key to help improve efficiency and drive more revenue. Tips and trick on how to leverage your internal, external and future data will be shared along the line of utilizing your KPIs to drive revenue.

11.00 – 11.30 IDeaS: Revenue Management Today and Tomorrow

Revenue Management has evolved incredibly over the past years. In this event we will talk about the present and future of Revenue Management and will explain what are the key drivers to  get a measurable impact on your hotel's revenue applying the most innovative and accurate strategies.

11.30 – 12.00 Networking Coffee


Javier Serrano, STR

Revenue Management certified by the Cornell University professional with over fifteen years of experience in the Hotel and Airline industries combined with a MBA in Global Business Management & Corporate Strategy at EOI Business School, and a Bachelor’s Degree in Hospitality & Business Management at Leeds Beckett University. Javier began his career in the tourism and travel industry in a Spanish airline in Madrid before moving to London, where he continued to develop his professional career focused on the hotel industry.


Natividad Perez, OTA Insight

Natividad Pérez is responsible for Business Development of the Spanish market for OTA Insight, where she focuses on engaging in local and global hotel industry chains to help them establish the best rate and revenue strategies. Nati held various positions in the hospitality industry as a hotel provider for companies such as Pegasus Solutions and Utell Hotels and Resorts. With her extensive professional experience and knowledge of distribution, she has been able to establish a solid relationship with clients by using her income management skills and experience in global distribution.


Patricia Diana, IDeaS Revenue Solutions

Patricia began her career in 1999 at the corporate department of Revenue Management, Marriott International, in Frankfurt. Afterwards she joined Optims, a technology provider, for the implementation of automated revenue management solutions in hotels. In 2003 she founded her own consulting and training company, helping hotels to implement processes, culture and Revenue Management technology, until she joined IDeaS Revenue Solutions in January 2016 as Sales Manager for Spain and Portugal. She also collaborates with universities and different education centers to facilitate Revenue Management content. Patricia graduated in law from ICADE, in Tourism by the Official School of Tourism, she holds a Master in Hotel Management by Universidad Politécnica de Madrid and a Master in Marketing Online by UDIMA, Madrid Open University.

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Please note that this event is for hoteliers only. The event partners reserve the right to cancel your registration.





Hotel Revenue Workshop