Better Together

  8th October 2020   09:00 - 14:00   Amathus Beach Hotel Limassol


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This event is for hoteliers only. HOTECH Partners reserve the right to cancel any registrations at their discretion.

What is HOTECH?

HOTECH is a hands-on educational and entertaining half-day workshop that will show you how to maximise revenue and boost the return on investment of your hotel property.

Brought to you by the worlds leading hospitality technology companies, you will learn how to solve the most common problems with business forecasting and how to take only the most valuable reservations. We will show you the best tools to keep on top of your competition, avoid giving away rooms too early too cheap and strengthen your direct sales on all channels.

If you are still selling too many rooms to tour operators with low-rate allotments, or if you don't find the time to build regular forecasts that let you confidently set your Daily BAR pricing – this workshop is for you!



09.00 - 09.30 Registration and Welcome Coffee
09.30 - 09.45 primalRES
  An insightful session on channel management and PMS integration.
09.45 – 10.15 RevitUp
  RevitUp is the answer to the rapidly evolving travel ecosystem due to the digital disruption. Most Hotel Owners face the challenges of continuously changing rules in distribution, brand new technology and AI empowered tools that may or may not reduce the customer acquisition cost and the lack of experienced users of all these innovative solutions. We combine our expertise in Web Development, Digital Marketing and Data Analysis in order to help Hoteliers maximize their online revenue.
10.15 – 10.45 Nor1
  Nor1 is the leader in hospitality upgrade, up-sell, and merchandising technology. Headquartered in Silicon Valley with offices across the world, Nor1 provides data-driven pricing and merchandising products that maximize incremental revenues for Hilton, IHG, Radisson Hotel Group, Accor, Wyndham, and other global hotels and resorts. Nor1′s real-time pricing and merchandising intelligence engine, PRiME®, powers eStandby Upgrade®, eXpress Upgrade™, CheckIn Merchandising™, eReach™, and eDirect™ to recommend the most relevant upgrade to the right guest at the right time for the most optimal price. Investors include Concur Technologies, Goldman Sachs, and Accel Partners. For more information, please visit
10.45 – 11.15 Coffee Break
11.15 – 11.45 Net Affinity
  As a technology and digital marketing company specialising in driving new business directly to a hotel's website. Our goal is to help independent hoteliers achieve a strong online presence, and empower them to drive bookings directly through their own brand website, keeping them in control of the booking process.
11.45 – 12.30 IDeaS

The importance of Revenue Science – the new reality and what it means for hotels and revenue management.

IDeaS, a SAS company, is the world’s leading provider of revenue management software and services. With over 30 years of expertise, IDeaS delivers revenue science to more than 13,000 clients in 129 countries. Combining industry knowledge with innovative, data-analytics technology, IDeaS creates sophisticated yet simple ways to empower revenue leaders with precise, automated decisions they can trust.

12.30 – 14.00 Networking Lunch

Where to go

Amathus Beach Hotel Limassol
Amathountos 75,
Avenue 4532, Cyprus


Stefan Schlachter

IDeaS Revenue Solutions - Head of sales for Eastern Europe

Having held highly-esteemed senior positions within tour and travel organisations across Europe, Stefan Schlachter boasts an extensive background in the travel and hospitality trade. Currently the head of sales activities at IDeaS for Eastern Europe, Stefan advises and collaborates with hotels on revenue management strategy, organisation and solutions for long-term, sustainable revenue success. Stefan’s previous roles include senior leadership positions with Turkish Airlines, Kempinski Hotels, Corinthia Hotels, Grand Resort Bad Ragaz, Millennium and Copthorne Hotels and Bookassist. Stefan’s passion, energy and specialised expertise remained at the forefront of his sales and operations roles, providing dynamic, consistent and profitable results for each organisation.

Panagiotis Kontozamanis

primalRES - CEO

Panagiotis is the founder and head developer of primalRES. With over 10 years of experience and constant updating to products and features, primalRES is a powerful channel manager offering unparalleled options while maintaining a sleek and easy to use interface. Trusted by many thousands of properties for the plentiful features & connections as well as quality of support, monitoring and guidance, a client retention of over 99% speaks for itself!

Nikos Gkiokas

RevitUp - Business Development Manager

Currently employed as Business Development Manager at Plarino for Greece & Cyprus. Having as a goal to establish as the number one performance marketing service for hoteliers, to empower them to boost their online revenues and drive more bookings directly to their hotel websites. Before taking on the current role worked in the Greek Hospitality Industry as Senior Sales Specialist for major technology vendors.

William Cotter

Net Affinity - Managing Director

William Cotter is Founder and CEO of Net Affinity Limited, a travel technology company. Net Affinity provide booking technology and direct sales solutions for independent and group hotels across Europe. With a keen interest in travel tech, William has played a crucial role in the development of Net Affinity's own sophisticated client-centric products and services and is particularly interested in how booking technology will continue to meet the needs of the ever evolving consumer.

David Guilfoyle

Nor1 - Head of Sales, Europe

David has been an agent for change within the hospitality industry for over 13 years. Having worked in both hotels and internationally and as a technology vendor in the sector for almost 15 years, in the last 5 years he has seen firsthand how hotels that embrace automation and AI driven technology can increase revenue exponentially and better focus on and invest in what makes them memorable, guest service. A native Irishman, David has also lived and worked in London, and Milan where he has been based for the last 10 years. David now heads Nor1’s ambitious growth strategy for Europe, “Nor1 addresses 2 key demands on hoteliers in today’s competitive market, how hoteliers can engage guests but also how hoteliers can engage employees to help retain them and drive consistent customer satisfaction”




Nor 1



Please note that this event is for hoteliers only. The HOTECH Partners reserve the right to cancel your registration.