2020 Insights:
Bringing Data Together


  On Demand

  Your Desk!

Get ready to put the pedal to the metal into 2020 with this trailblazing digital panel. Join insightful minds from IDeaS, OTA Insight, and TrustYou in an open discussion on how they're planning to revolutionize the hospitality industry, provide a seamless technology ecosystem and better understand and meet evolving guest expectations.

Key learning objectives:

  • Revenue management & reputation management working together for your hotel
  • Uncovering the unknowns of your data
  • Anticipating changes for the 2020 guest
  • How these companies are working to revolutionize the industry


Blake Madril

Senior Advisor, IDeaS Revenue Solutions

Blake Madril joined IDeaS in 2014 with over 10 years of experience in hospitality operations, marketing, sales, distribution and revenue management. Currently, in his most recent role of Sr. Industry Advisor, Blake is responsible for global initiatives that enable IDeaS clients to implement, adopt and maximize their return on revenue technology and services ultimately aimed at helping hospitality, and new industries pioneering revenue management, develop the tools and processes to optimize profitability. He is a strong advocate for the discipline of revenue management and the convergence of data solutions and job functions to bring the best possible experiences to businesses and their customers.

Dave Collier

North/South America GM, OTA Insight

Dave Collier is the General Manager, North and South America at OTA Insight, the cloud-based data intelligence platform for the hospitality industry supporting over 50,000 properties in 168 countries.

As General Manager, Dave empowers his team to lead OTA Insight’s growth through the North and South American regions, as they continue to create customer success-focused innovations and help the hospitality industry visualize and leverage its data. Dave oversees OTA Insight’s expansion across the Americas, and provides direction to product, sales, and marketing efforts in the region. Dave is passionate about revenue management, parity and distribution, technology adoption and leveraging big data for actionable insights as it pertains to the hospitality industry.

Valerie Castillo

VP Marketing, TrustYou

Valerie has over 10 years of experience in marketing for hospitality solutions. Currently, she leads the marketing team at TrustYou, where she is responsible for all content, customer, and product marketing efforts. Valerie posts helpful articles on TrustYou's hotel management blog where she shares tips and best practices for an effective guest feedback strategy. Previously, she worked in product marketing at Cvent, an industry-leading event solutions provider for event planners and hoteliers.

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